#122 Transforming a dealership group into a TikTok famous powerhouse, How dealership marketing is evolving, Building the world's largest Honda store | Ryan Rohrman, CEO of Rohrman Auto Group
Description
Welcome to the Car Dealership Guy Podcast! In this episode, I chat with Ryan Rohrman, CEO of Rohrman Auto Group. We dive into topics like transforming a dealership group into a TikTok powerhouse, achieving over 4 million views on a TikTok video, building the world’s largest Honda store, and much more!
This episode of the Car Dealership Guy Podcast is brought to you by:
TransUnion — helping dealers deliver the seamless, personalized transactions today’s car shoppers expect. Learn more at www.transunion.com/cardealershipguy
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CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships. Learn more @ https://www.cdkglobal.com/dealership-xperience-platform
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Topics:
(00:00:00 ) - Intro
(00:02:02 ) - What drove you to go all in on social media?
(00:04:58 ) - Ryan’s career in auto
(00:14:45 ) - How are you getting to know your customers?
(00:18:35 ) - What does your tech stack look like?
(00:27:25 ) - Are you using AI tools?
(00:33:19 ) - Dealership fundamentals
(00:42:40 ) - Why did you decide to train your team on social media?
(00:46:51 ) - Will the winning dealerships be staffed by micro-influencers?
(00:53:33 ) - How is business right now?
(00:54:55 ) - How are you combating affordability?
(01:00:58 ) - Closing thoughts
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